Alphabet Advertising Business Faces Headwinds in 2025
Alphabet’s advertising business has recently come under scrutiny as executives foresee a ‘slight headwind’ in 2025, primarily influenced by current macroeconomic factors.During the latest earnings call on April 24, 2025, discussions highlighted the challenges that lie ahead, particularly within the Asia-Pacific (APAC) region, where advertising revenues may take a hit due to new trade policies.
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